UK cracks down on teen plastic surgery

RT.com
25 Nov 2021, 23:42 GMT+10

In an apparent bid to enhance teenagers? and children's self-esteem, a UK regulator has announced it will soon ban the promotion of body upgrades to these age groups.

Promotion of plastic surgery and cosmetic procedures will be barred from billboards, print media, radio and television programmes where under-18s can be affected by them, the UK's advertising watchdog, the Committee for Advertising Practice (CAP), ruled on Thursday.

Starting from May next year, advertisements of such procedures as breast augmentation or reduction, liposuction, facelifts and nose jobs will be effectively blocked in all media sources aimed at young people or likely to appeal to them. Clinics will also not be able to advertise peels, fillers and teeth whitening products.

Popular social media platforms such as TikTok and Instagram, often used by influencers to promote all kinds of body enhancement procedures and beauty products among younger followers, also fall under the new ban. However, it is not clear how the proportion of such age groups among their audiences will be defined.

The move comes in response to concerns that advertising of this kind may be harmful to teenagers, not only due to the risk of medical complications after the procedures, but also because of its negative influence on their mental wellbeing.

Earlier this year, the British government announced it would fight child obesity and try to wean younger consumers off junk food. From 2023, restrictions will come into force banning online promotion and TV adverts for foods high in fat and sugar before 9pm.

(RT.com)

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Birmingham News.

More Information

null in null

Business

Section

Wall Street extends rally, Standard and Poor's 500 hits new high

NEW YORK, New York - U.S. stock markets closed firmly in positive territory to start the week Monday, with the S&P 500 and Dow Jones...

Canadian tax on US tech giants dropped after Trump fury

WASHINGTON, D.C.: On Friday, President Donald Trump announced that he was halting trade discussions with Canada due to its decision...

Trump-backed crypto project gets $100 million boost from UAE fund

LONDON, U.K.: A little-known investment fund based in the United Arab Emirates has emerged as the most prominent public backer of U.S....

DIY weight-loss drug trend surges amid high prices, low access

SAN FRANCISCO, California: Across the U.S., a growing number of people are taking obesity treatment into their own hands — literally....

Apple allows outside payment links under EU pressure

SAN FRANCISCO, California: Under pressure from European regulators, Apple has revamped its App Store policies in the EU, introducing...

Euro, pound surge as U.S. rate cut odds grow after Powell hint

NEW YORK CITY, New York: The U.S. dollar tumbled this week, hitting its lowest levels since 2021 against the euro, British pound, and...

United Kingdom

Section